On media, business, and the future of the web.
I enjoyed this one very much:
http://www.youtube.com/watch?v=hp69rg6Hdlo
Now, the European Soccer championships are coming up, and juuuuust to get in the mood, check this out again.
http://www.youtube.com/watch?v=PGbiZVFqTiU
http://www.youtube.com/watch?v=LCtwVBhxzVs&feature=related
Let us hope for another great three weeks. Nothing will beat the summer of 2006, but let’s all make this special as well!
Amongst the trends that we see in the marketthat will see an upswing in e-commerce activity during 2008 are the following:
Better website accessibility and usability. More Multi-Channel Commerce solutions for business users based on a single data and pricing information source. More user friendly and socially sympathetic commerce websites thanks to Web 2.0 software tools with greater community and user input and involvement. Increased use of a sales catalogue on retail websites with features such as the intuitive turning of pages.
Increased use of ASP multi-tenant solutions which will save money as these can manage all tenants on a single platform. This will also enable new business opportunities for companies to offer white-label service offerings to partners. Comparative online customer service stats will be available so retail sites and others can ensure they are providing top levels of service and competitiveness. Increased accessibility of digital downloads thanks to functionality such as Software as a Service. Greater integration with physical stores. More multi-national e-commerce websites will be established which will led to a need for more international payment solutions including automated tax and delivery calculation
Integration of advertorials in shops e.g. of partners (cross selling) as ad spending on the internet further increases
Long tail cataloguing will allow retailers to provide more choice for customers
Brand oriented websites are important for brand presence and brand loyalty as the competition is just one click away. International websites will be more important than ever in 2008 as many retailers broaden their global presence and global offering which brings product information implications with global differences
Now, it will be interesting to see if we are right this time… and if you will be able to make money in this still highly competitive market.
* Heavier Integration of User Data and Personalized Search in Standard Results
* Mobile Search Explodes
* Death of SEO as we know it
* Social Media Marketing Explodes
* Social Media Marketing Jumps the Shark
* Google Winning/Losing Market Share in a Big Way
* Social Networks as Search Platforms
* Record Search Marketing Budget Levels
* Increasing Searcher Sophistication
* New Paid Search Channels
* Search Engine Consolidation
* Death of Universal Search
* “Real” Solutions to Click Fraud
* Search Marketing Agency Consolidation
Well, this year will tell what will really happen… never the less, it will be interesting to see. Also, how Google Analytics will kick is going to be interesting to see.
