Sascha R. Rowold

* Heavier Integration of User Data and Personalized Search in Standard Results
* Mobile Search Explodes
* Death of SEO as we know it
* Social Media Marketing Explodes
* Social Media Marketing Jumps the Shark
* Google Winning/Losing Market Share in a Big Way
* Social Networks as Search Platforms
* Record Search Marketing Budget Levels
* Increasing Searcher Sophistication
* New Paid Search Channels
* Search Engine Consolidation
* Death of Universal Search
* “Real” Solutions to Click Fraud
* Search Marketing Agency Consolidation

Well, this year will tell what will really happen… never the less, it will be interesting to see. Also, how Google Analytics will kick is going to be interesting to see.